DEFINITIONS OF TERMINOLOGY:
In Zip Order: Printing your mailing addresses on labels in Zip Order. Whether you give us your list in Excel, Text Format Comma Delimited, Tab Delimited, CSV Format, or Access Format, your list needs to be sorted in zip order. If you provide your list to us on labels already printed, your list must also be in zip order or there will be a sorting charge assessed plus a set up fee.
Direct Impression Printing: Printing your mailing addresses directly onto your mailing piece in black ink.
Adhere Labels: Printing your mailing addresses on to a label in black ink and then adhering the label on to your mailing piece.
Tab Seal: The sealing of a brochure with a self sticking tab so the brochure does not open when mailed.
Variable Data: When you need to personalize your mail going out to say DEAR MR. SMITH, etc... This process inserts the data directly on the direct mail piece, such as a letter so that when the reader reads the mail, they feel as though it was typed directly for them. Variable data means the data changes from one record to the next as it is imprinted... that every piece of your mailer is personalized for another reader (person).
Data Matching: The process of taking a variable data piece and a variable data envelope and insureing they are matching data for the same person. In other words, making sure that the letter matches the envelope - so that the right person is receiving the right letter with the right addressed envelope. It wouldn't be a good thing if an envelope is addressed to Mr. Smith, but inside is a letter addressed to Mrs. Johnson.
UV Coating: When wanting to print the address directly on a mailer UV Coating will be eliminated on that side. UV Coating is a high gloss shine that is applied to the card and can not be printed on directly, however, you can have both sides of your mailing piece with UV coating, but you MUST select Adhere Label from the Mailing services choices.
