Factors to Help You Succeed
What Factors Increase Your Chances for Direct Mail Success?
Most successful direct mail products and services have NOT been trail-blazing or original. In fact, they have been deliberately patterned after previous direct mail successes.
- Repeat business.
- A proven successful mail order product or service.
- A product that can be reliably delivered to the customer.
- A high mark-up.
- A definable market and a mailing list.
- A market big enough to support an ongoing effort.
- Is your product or service seasonal?
- Must be completely and carefully described.
- Adequate financing.
